ANALISIS KUANTITAS PELANGGAN PLATINUM PADA KUALITA PENDIDIKAN INDONESIA

Misbahkul Munir, Gencar Premananto

Sari


Abstract: Customers or customers are individuals or groups who are accustomed to buying a product or service based on their decision on benefits and price considerations, who then make contact with the company by telephone, mail and other facilities to get a new offer from the company. In the current era of business competition, companies must be able to make loyalty as a measure of success in their business. Customer loyalty can be interpreted as customer loyalty that is not formed in a relatively short period of time, but through a process of observation and based on the results of the customer's own experiences seen from consistent purchases over time. Customer loyalty can provide value to the company, among other things, buyers can return and there is a willingness to be part of the organization. Indonesian Education Quality or commonly abbreviated as KPI is an institution that focuses on improving the quality of education in Indonesia. However, since 2015 it has experienced income instability. The results of the study show that the factors causing the decrease in the quantity of KPI customers include product, people, price, process, promotion, place, productivity and quality, as well as physical evidence. While the improvement strategy used is customer centric.

Keywords: Customers, Customer Satisfaction, Customer Centric


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DOI: http://dx.doi.org/10.30811/ekonis.v24i2.3636

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