E-COMMERCE: MODEL INTERAKSI JUAL BELI (STUDI PADA PELAKU INTERAKSI JUAL BELI MELALUI INTERNET)

Sari

Online shop is one of the changes that are caused by the internet in terms of innovation transaction
models. Transaction proces that does not require physical contact is an interesting phenomenon to be
studied. Goals to be achieved in this paper is to describe the phenomenon of the rise of online shop
and find out the factors that drive how to shop using online shop. This study, using qualitative
methods. The analytical method used is qualitative descriptive analytical method which consists of
data collection, data reduction, data presentation and conclusion. The results showed a trend Online
shop has been largely replaced conventional shopping models. choosing the online shop for time
efficiency is offered as well as the availability of adequate access. The study was limited because
qualitative methodologies can not make generalizations, there is further expected that similar studies
using quantitative methods.

Keywords: Online Shopping, Social Embededness, social interaction, social change.