PENGARUH PERCEIVED USERFULNESS DALAM PENGGUNAAN INTERNET BANKING PADA NASABAH BANK NAGARI KANTOR CABANG UTAMA PADANG

Pradiktyo Iandra Rishen, Syafizal Syafizal

Sari


Abstract: The study in this study on the analysis of the influence of Perceived Usefulness, Perceived Ease Of Use, Consumer Innovativeness Against Intention Comsumer In The Use Of Internet Banking On Bank Nagari Customers Branch Office Padang).  The issues raised in this research are: How is the influence of perceived usefulness towards the intention of Comsumer in the use of internet banking at Bank Nagari customer of Padang branch office (2) How is the influence of perceived ease of use towards intention in internet banking usage at Bank Nagari customer of Padang branch office (3 ) How does Consumer Innovativeness impact on the intention of using internet banking to Bank Nagari customers of Padang branch offices? In this research using descriptif analyse. This analysis for give deep arguement and implemented hypotesis that describe in quantitatif analyse, based on questioner list has been filled by employee. Then those data is analysed by statistic with using SPSS 16 application for windows  to testing this research hypotesis with cover Multiple Regression analyse.The result of descriptive analysis shows that there is a positive and significant influence between Perceived Usefulness toward Comsumer intention, there is a positive and significant influence between Perceived Ease Of Use against Comsumer intention there is a positive and significant influence and Consumer Innovativeness towards Comsumer intention there is a positive and significant influence between . Based on the statistical test of three research variables, it is concluded that Perceived Ease Of Use is the most influential variable to comsumer intention.

Keywords: Perceived, Userfulness, Internet Banking


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Referensi


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DOI: http://dx.doi.org/10.30811/ekonis.v24i1.3235

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